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Daily report · Saturday, June 13, 2026

Trump loses ground with independents in new AP-NORC polling.

This report covers a new Associated Press-NORC analysis showing President Trump losing ground with independent voters across his second term, a fresh batch of general-election polling in the Texas Senate race following Ken Paxton's primary win, and an updated AdImpact projection of record 2026 campaign advertising.

An Associated Press-NORC analysis that aggregated nearly two dozen polls conducted between July 2024 and April 2026 found a steady decline in support for President Trump among independents over the course of his second term.[1] Among independents without a college degree, positive views of Trump fell from 48% in the months before he returned to office to 31% during his first 100 days back in office, and to about one-quarter by the period spanning last fall's government shutdown and early 2026.[1] College-educated independents, who started lower at about 3 in 10 positive, also slipped to roughly one-quarter.[2] The analysis additionally reported declines among Black and Hispanic independents, groups that had moved toward Trump in the 2024 election.[1]

The analysis tied those views closely to economic sentiment. AP-NORC's May survey found about 3 in 10 independents approved of Trump's handling of the economy, while an April poll found 12% approved of his handling of the cost of living; about 8 in 10 independents described the U.S. economy this spring as poor.[1] Separately, a Pew Research Center study released June 10 found sharply divided, ideologically split assessments of which U.S. president of the past 40 years did the best job.[3]

AP-NORC chart showing declining positive views of Trump among independents over his second term
AP-NORC chart showing declining positive views of Trump among independents over his second term · Photo: AP News

Across the site's full record of 64 Texas Senate polls, the race currently carries a lean-Republican rating with a forecast margin of R+2.4.[6]

Polling average and individual polls in TX Senate

Prediction markets have leaned the other way from the recent topline polls. As of June 9, Kalshi priced Paxton at about 59 cents and Talarico at about 42 cents on the dollar, with Republican prices rising after Paxton's late-May runoff win.[6]

Prediction-market D-yes price history · TX Senate
Texas Attorney General Ken Paxton at a May 26, 2026 runoff election night event in Plano, Texas
Texas Attorney General Ken Paxton at a May 26, 2026 runoff election night event in Plano, Texas · Photo: Fox News

The Texas movement sits within a broader reshaping of the Senate map by independent handicappers. The University of Virginia's Center for Politics moved the Texas race to Leans Republican following Paxton's win, while noting that big-picture factors such as the president's approval rating and the House generic ballot have, on balance, shifted against Republicans.[9] A separate update the same week moved Alaska and Ohio to toss-up and North Carolina toward Democrats, though all three remain Republican-held.[10] A June 2026 Economist simulation cited by Newsweek estimated Republicans had a 52% chance of holding the chamber across 25,001 projected outcomes.[11]

AdImpact raised its projection for total 2026 cycle ad spending to $11.6 billion, up from a previous $10.8 billion estimate, which the firm says would make it the most expensive U.S. election cycle on record and exceed the $11.2 billion spent in the 2024 presidential cycle.[12][13] Through June 1, political ad spending had reached $4 billion, a 46% increase over the same point in the 2024 cycle.[12] The firm attributed much of the increase to Senate races, raising that estimate by 23% to $3.4 billion while revising House spending down 7% to $2.1 billion.[13]

AdImpact identified the states drawing the most projected ad spending:

  • California: $979 million
  • Michigan: $852 million
  • Texas: $850 million

References

  1. [1]Where Trump has lost support with independents, according to AP-NORC polling · Los Angeles Times
  2. [2]Where Trump has lost support with independents, according to AP-NORC polling · AP News
  3. [3]US Presidents From Past 40 Years Ranked in New Poll · Newsweek
  4. [4]Ken Paxton says he's No. 1 target for national Democrats in the 2026 midterms · Houston Chronicle
  5. [5]After divisive U.S. Senate runoff, Texas Republicans seek unity at state convention in Houston · KUT
  6. [6]Texas Senate general-election poll, May 2026 · Texas Public Opinion Research
  7. [7]Texas Southern University November 2026 poll · Texas Southern University
  8. [8]Texas Senate general-election survey, May 2026 · Public Policy Polling
  9. [9]The Senate: The Race for the Majority is Not a Toss-up, But the Races That Will Decide It Are · UVA Center for Politics
  10. [10]Election handicapper shifts three Senate races toward Democrats – but GOP still favored to hold majority · New York Post
  11. [11]Republican and Democrat Chances of Winning Every Senate Race Across US · Newsweek
  12. [12]Elections advertising spend for 2026 expected to reach record high, outpacing presidential years · CNBC
  13. [13]Fastest Political Ad Spend Through June Surges To A Record $4B · MediaPost
  14. [14]Cornyn predicts Trump midterm 'disaster,' then 'the most miserable two years of his life' - Fox News
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